“Kowloon City Boy — 都市男孩的在地性 City Boy 風格 ”
時裝——屬於你和我的喜悅
Kowloon City Boy 的出現，源於我們認為時裝並不是高不可攀，而是可以很平易近人、很貼地。
不少人認為時裝對他們來說是很遙遠的事情，但其實時裝可以很純粹屬於生活，屬於你和我。伸展台上的衣服確實燿眼，但我們更期望出色的設計能夠「著出街」，可以在日常生活中讓更多人穿上，並帶來喜悅，而並非單單在伸展台上展示。
簡單來說，我們想做「靚得貼地」的時裝！於是 Kowloon City Boy 風格出現了！希望通過在地化的設計，分享我們的信念、看法和創作意念，並通過 City Boy 風格展示出來。當然最希望你會愛上這個 「香港City Boy」！
香港地道都市男孩形象
隨性、活在當下是我們的信念！Kowloon City Boy 的創作靈感往往來自當下的靈光一閃，它可以是由某件事情或某次對話所觸動，也可以是無厘頭地憑空出現。
靈感所引爆的種種元素，成為我們創作的底蘊。我們嘗試將各種有趣、奇妙的想法融入在地化的Kowloon City Boy 風格當中。通過學院派、城市男孩的風格，以及帶點運動感和復古的設計，創造時尚、舒適而又貼地的服飾！藉此展現具獨特地道個性的香港都市男孩形象——調皮、好玩、隨性、活在當下、漫不經意、傻氣幽默，又帶有絲絲的性感魅力和叛逆。
適合不同生活風格的都市男孩
針織衫、連帽衫、梭織襯衫、短褲、長襪和配飾是我們的設計重點！它們舒適、時尚但又不過分花巧；寬鬆的剪裁，讓不同風格和體型的男孩都能輕易穿搭上身，尤其是喜歡時尚、熱愛運動的都市男孩。不論從健身房到餐桌，還是從餐桌到約會，Kowloon City Boy 風格都能夠在不同場合發揮它的可塑性和多變性，保持獨特、和諧、時尚。
時裝與城市的相互關係
時裝與身處的城市是一種相互的關係！因此我們的設計重視在地性。生活在這個城市，我們所穿的衣服，在款式、色調上應該和城市的特質有共鳴。用一種比較形象化的方式來說，就是當你走到街上，一身 Kowloon City Boy 風格和周遭的環境，能夠呈現一種和諧感！
香港有著亞熱帶的氣候，大部分日子偏向潮濕。此外，氣候變化令天氣變得反覆不定。現時香港，夏天室外太熱、室內太冷；冬天時寒時暖，難以捉摸。同時，整個城市高樓林立，空氣不流通，非常翳焗！因應香港的天氣和環境，我們從材料和質地著手，打造舒適、時尚、易於配搭的服飾。在寒冷的日子裡能夠保暖，在翳焗和潮濕的日子裡又能保持透氣和乾爽！
愛時尚、愛運動，又喜歡以運動鞋配搭時裝的都市男孩們，我們期待你的到訪。
於Instagram 上留意最新動態 – 追蹤我們吧！
"Kowloon City Boy – The Local Style for Urban Boys"
Fashion – A Joy for You and Me
Kowloon City Boy was born out of our belief that fashion is not unattainable, but accessible and down-to-earth.
Fashion is often considered being distant from people, but it can simply and purely be about life, about you and me. While the clothes on the runway are indeed eye-catching and dazzling, we hope that great designs are practical and wearable in daily life, and bring joy, rather than just being displayed on the runway.
Simply put, we want to make ‘beautiful and down-to-earth’ fashion items! That’s why KowloonCityBoy is here! We hope to share our beliefs, perspectives and creative ideas through localised designs showcased by Kowloon City Boy. Of course, we hope you will fall in love with “him”!
Hong Kong’s Authentic Urban Boy Image
Being relaxed and living in the moment are what we believe. The inspiration for the Kowloon City Boy collection often comes from moments of inspiration, which could be triggered by any event or any conversation, or it could just pop up out of nowhere.
The elements sparked by such an inspiration has become the basis of our work. We try to incorporate all sorts of interesting and fantastic ideas into our localised designs. Through a mix of collegiate, city boy styles, sporty yet retro designs, we create fashionable, comfortable and wearable clothing items! This demonstrates a unique and authentic image of Hong Kong urban boys – mischievous, playful, casual, carpe diem, relaxed, silly and humorous, with a hint of sex appeal and rebellion.
Suitable for Urban Boys with Diverse Lifestyles
Knitwear, hoodies, woven shirts, shorts, socks, and accessories are the focus of our designs! They are comfortable, stylish but not overly fancy. The loose fit adopted makes them easy to wear for boys of all styles and builds, especially the urban boys who are sporting. Whether it’s from the gym to the dining table, or from the dining table to a date, Kowloon City Boy items are malleable and versatile for different occasions, upholding the uniqueness, harmony and style.
Relationship between Fashion and the City
Fashion and the city where we live are interrelated! That’s why our designs attach great importance to the locality. In the city, the clothes we wear should resonate with the character of the city in terms of colour and tone. To put it in a more visual way, when you walk on the street, your Kowloon City Boy outfit and the surroundings present a great sense of harmony!
Hong Kong has a subtropical climate with most days being humid. The climate change has added to the unsteady weather. In summer, it is too hot outside, but too cold indoors; while in winter, it is sometimes cold, sometimes warm. The many high-rise buildings have impeded the air ventilation in the city, so stuffy! Due to the weather and environment of Hong Kong, we have started with materials and textures to create comfortable, fashionable, and easy-to-match clothing items, which keep you warm on cold days, but airy and dry on damp and humid days!
We look forward to welcoming you, urban boys who are trendy, love sports, and enjoy matching fashion with sneaker!